A long term client of BBL, the Smith's Snackvend website is a great example of a design driven, B2B sales tool. We designed a set of iconic graphics and built and animated custom graphs and charts to inform and educate the potential customer. A strong use of call-to-actions helps to direct the user to the enquiry forms and the copy of the website on each page was optimised for search. We combined this with a successful SEM (Seach Engine Marketing) campaign to bring Smith’s Snackvend onto page 1 of Google for their chosen keywords.