Search Engine Optimisation is a popular technique used by companies that either has a significant online presence or are in the process of building a significant online presence. Search Engine Optimisation or SEO as it is popularly called is a way by which the quality and quantity of online traffic that your website receives can be improved.

Before we get into the finer elements of SEO, let’s go over the basics:

1. Quantity refers to the total number of people who visit your site as a result of search engine result pages (SERPs).

2. You don’t want anyone to come to your site; you want a potential customer to flock to your website. Therefore the kind of audience you attract becomes an essential component or in other words quality of traffic is of vital importance.


3. Organic growth in terms of traffic is difficult to achieve but not impossible with the right strategies. Organic traffic is any and all traffic that you’ve achieved without using any advertisement to attract them.

The one thing that most people fail to understand is how search engines work. They simply believe that as soon as you type in a query in the search box, results will appear. But it is not as simple as that; search engines have crawlers that search out similar content to what you searched from the depths of the internet. These links which contain the information is then indexed using an algorithm that supports the particular search engine. All this is done at incredible speeds, to ensure that you don’t have to wait at all. Search engines in other terms can be explained as a high functioning cluster of crawlers that scout the internet for any input. The results are fed into the system as a bunch of 0s and 1s, which is then indexed using an algorithm.

The O in SEO is the skilful bit that can make all the difference. O stands for optimisation, and there are a number of different ways to go about optimising the search results in such a way that you draw in more traffic. With the right techniques under SEO, you can greatly improve your business as more and more organic traffic is driven to the website.

The question you should be asking yourself is “How am I going to bring my website to the first page of Google?”; because at the end of the day, who really goes beyond page 2.